Fast Friends

7AMILY 7IRST

Not your typical brand, we've all been brought together by a mutual love of all things automotive. 3 wheels, 4 wheels, 6? We're for it. The fact that you're here reading this means it connects with you in some way.

It started a long time ago at the end of a very long event day in a state far away where a few friends—Ali, Dustin, and Randy—got together to build a brand. While things have changed over the past couple of years as ideas were tried out, iterated on, and altogether changed, one thing remains constant: putting something into the community, for the community, and representing the community authentically and genuinely.

We are an interconnected web of like-minded enthusiasts who have the same fanatical love for all things that run on some kind of energy, have 4 wheels, and get you greasy. As such, we're not for everybody. And that's okay. There are plenty of other brands for everyone. We cater to society's fun-loving motorheads who live for the thrill of the road and the camaraderie it brings. If you're about at least one or more of the following: long highway drives, late-night beers by the fire, taking pride in your car/rig, enjoying overland journeys, loving motorsports, and surrounding yourself with similar people, you're in the right place. Our core values are simple but strong: FAMILY FIRST, DO GOOD, STAY AUTHENTIC.

We don't just talk it, we run it. Through initiatives like FunRaisers and our 1% FOR THE ROAD program, we contribute to the betterment of off-road and overland communities. No BS, just real (often boots-on-the-ground) action.

At the end of the day, it's about having 7un. Whether up to your elbows in grease or out on the trail, we're here for it, we're with you, you got this. We're just along for the ride.

Buckle up, buttercup. Adventure awaits. Let's go 7uckers!

#FAMILYISTHICKERTHANBLOOD